From the Streets to Keyboards – The Evolution of Music Promotion

During the Middle Ages, minstrels and jesters-those poets of ascerbic tongue and quick wit-live on the whim and beckon of the King or rich sponsors. They were really the first entertainers who started music promotion, their arts not only a means to assert their freedom but also served, especially if they were really good, to nail them to their masters for as long as they lived.
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